Branding Project Completion
Having started Exceed in January 2005, the past couple of years have been all about focusing on our clients and exceeding their expectations in terms of our delivery. As one of our core values is "walk the talk", we recently felt that the time had come for Exceed to take a look at our corporate identity and ensure that our branding reflects the service we offer our clients.
The new Exceed branding reflects our dual focus on results that exceed client expectations and the creative blue sky thinking that typifies the Exceed approach. The strength of the Exceed (XCD) logo and the cool blue and metal logo also represent the logical clarity and consistency that Exceed coaches bring to any improvement project.
The blue and metal Exceed branding has been the foundation for the design of our recently launched Exceed website, and will continue to be the central design elements representing our corporate identity.